September Only: $5,000 Startup Brand Identity Package [start here]
MARLI
New York
U.S. Brand Launch Campaign
Introducing a global luxury brand to a new market.
Marli New York was already established abroad. A refined point of view. A strong product. But in the U.S., it was unknown. W.Bradford built the presence — and the demand.
Project Details
Industry
Luxury Jewelry / Fashion
scope
Brand strategy. Campaign development. Content production. Digital activation.
Focus
Brand awareness.
Product storytelling.
Sales growth.
Enter a new market.
Build recognition.
Drive sales.
WHAT WE DID
- Defined launch objectives
- Aligned product and audience strategy
- Identified opportunities to differentiate
Strong brand.
No U.S. presence.
The product needed to resonate with a new audience — without losing its identity.
WHAT WE DID
- Assessed market expectations
- Evaluated competitive landscape
- Mapped gaps between brand and audience perception
Lead with product.
Elevate through context.
We built a campaign that showcased how pieces are worn — layered, styled, and lived in — to drive both desire and cross-selling.
WHAT WE DID
- Developed campaign platform (“Welcome a Season of Change”)
- Structured multi-channel rollout (social, email, digital)
- Built content strategy around styling and versatility
Luxury, without excess.
Editorial imagery. Iconic backdrops. Jewelry placed within the rhythm of New York. The product became part of a lifestyle — not just an object.
WHAT WE DID
- Directed photo and video shoot featuring NYC environments
- Defined visual language and tone
- Created styling narratives to showcase collections
One campaign.
Multiple touchpoints.
A system designed to scale across channels while maintaining consistency and desire.
WHAT WE DID
- Produced editorial photography and video assets
- Launched campaign across social and email marketing
- Built content for product pages and landing experiences
- Drove traffic through coordinated digital activation
In luxury, context creates desire.
The campaign delivered measurable growth across channels — including increased conversions, traffic, and revenue.
Let’s Get Started
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