Author: admin

NEWS RELEASE

FOR IMMEDIATE RELEASE Monday, September 25, 2023

207% Revenue Increase Since 2019 Relocation to Cincinnati Underlines Emerging Creative Agency’s Staying Power in Local Market.

CINCINNATI – W.Bradford, a full-service marketing and advertising agency headquartered in downtown Cincinnati, shared robust business growth numbers today, alongside its corporate rebrand. The announcement underlined the creative agency’s rise in the local market as an emerging leader in creative services for Cincinnati-area businesses.

Founded in 2017, W.Bradford relocated from Miami, Florida, to Cincinnati in late 2019. After the move, W.Bradford has since experienced a 207% annual revenue increase and a 650% staffing increase, in addition to its expansion into office space in the historic 311 Elm building downtown.

“Cincinnati has given wings to our vision of becoming a creative leader in the Midwest,” said Will Sears, Founder and CEO of W.Bradford. “Never could I have imagined the unique growth path Cincinnati would provide for us to produce transformational work for major players in various industries, and it feels like we’re only getting started.”

Operating with a global roster of clients, W.Bradford provides a powerful suite of marketing capabilities including branding, web design and development, content creation, social media, digital marketing, and creative direction. Cincinnati-area clients include LSI Industries, LEM Products, Northside Farmers Market, and BlaCkOWned Outerwear. 

W.Bradford holds unmatched expertise and capabilities in the commercial lighting and architecture industries, having worked with over a dozen leading lighting manufacturers globally.

“A key to our success moving forward is to deepen our Cincinnati roots by giving back to a community that has already been so good to us,” Sears said. “In addition to our existing partnership with the Xavier University Williams College of Business, we are developing innovative programming to foster career opportunities for college and high school students of color seeking careers in the marketing profession.”

W.Bradford, a proponent of diversity initiatives, is also Cincinnati’s only marketing business with a National Gay & Lesbian Chamber of Commerce (NGLCC®) certification.

The agency rolled out its fashion-forward corporate rebrand to flex its creative presence in the market—a scheme complete with metallic gold lips and people with heads replaced with gold objects and retro TV sets.

“We want to put everyone on notice that we exist to take bold, unapologetic creative risks that help our clients cut through the noise in saturated industries,” said James Donaldson, Creative Director at W.Bradford. “While Cincinnati may appear to be a more reserved market, the bold approaches we’re taking with local clients are helping transform their competitive positions. We are clearly doing something differently in this market, and it’s working.”

W.Bradford is located at 311 Elm Street in downtown Cincinnati. Learn more about W.Bradford at wbradford.com.

 

###

 

About W.Bradford:
W.Bradford, a privately held creative marketing agency headquartered in Cincinnati, collaborates with brands, agency partners, and marketing professionals to produce transformational work in a variety of industries. Since its founding in 2017, W.Bradford has worked with businesses of all sizes to deliver work that provides a competitive advantage in their respective industries. Learn more at wbradford.com.

As a marketing agency, it’s important for us to extend our scope beyond just the brands we are currently working with. Our team is aspirational, always hungry for more opportunities to flex their creative muscles, so we discussed which franchises they most enjoy (and would most enjoy working with).

It’s vital for the team to spread their knowledge of various brands, and expose themselves to markets they weren’t familiar with before. So, here are the top 14 of the W.Bradford team’s favorite franchises!

1. JENI’S ICE CREAM

Headquartered just a short drive away in Columbus, Ohio, Jeni’s Ice Cream is known for their minimalist, but vibrant branding style. Their colorful brand lends an amazing backdrop to the real hero, the ice cream! They even mail their ice cream, so you can get a taste of one of W.Bradford’s favorite ice creams no matter where you are.

Explore Jeni’s Ice Cream

2. HANDEL’S ICE CREAM

Yet another ice cream brand founded in Ohio, this time in Youngstown! Founded in 1945, Handel’s Ice Cream has extended its reach all over the country to have stores in California, North Carolina, and more. They are known for their classic, stylish, and simplistic aesthetic, letting their ice cream speak for itself. Fun fact — one of our W.Bradford team members has a family member that is a Handel’s franchise owner!

Explore Handel’s Ice Cream

3. GRAETER’S ICE CREAM

The team sure has a sweet tooth and we conclude our trio of ice cream brands with one local to our headquarters in Cincinnati. Perhaps one of the most well-known ice cream brands in the Midwest since 1870, Graeter’s thrives in their market with lively and colorful branding meant to appeal to a wide variety of palates.

Explore Graeter’s Ice Cream

4. AVEDA

Taking a quick sweets hiatus, next on our list is AVEDA, a 100% vegan cosmetic care company. AVEDA has a distinct style, with lovely linework and art covering each of their products, but not at all detracting from the actual quality. Their use of low-saturated hues and natural, earth tones complement their sustainability-first promises and products.

Expore Aveda

5. HOLTMAN’S DONUTS

A return to sweetness! Holtman’s Donuts is another local franchise that opened up in 1960, and is a family business through and through. With a more old-fashioned vibe, they bring a certain flair of authenticity to their business.

Explore Holtman’s Donuts

6. CRAFTD LONDON

Craftd London is a sleek and stylish men’s jewelry brand, best known for their simplistic and elegant designs. Their mission is to strike the gap between quality jewelry and unnecessary markups, giving their customers the best of both worlds.

Explore Craftd London

7. CYCLEBAR

Continuing on the fitness trend, we have Cyclebar, a high-intensity cycling hub for those looking to burn some calories. Cyclebar has almost the opposite look as Crunch, taking advantage of dark colors with intense accents, but it still works for what their brand stands for. That drive and intensity to push through the hardest hills. 

Explore Cyclebar

8. MOSQUITO JOE

A bit of an unconventional entry, next we have Mosquito Joe, the brand that promises that “outside is fun again.” Mosquito Joe is a brand that knows what its clientele wants, offering a streamlined way to solve any bug problem. 

Explore Mosquito Joe

9. JERSEY MIKE’S

After the bug talk, it’s only natural we return to food talk. Next on our list of franchises is Jersey Mike’s Subs, a string of, you guessed it, sandwich restaurants. Known for their quality-first approach to food, Jersey Mike’s Subs has a consistent and effective brand. 

Explore Jersey Mike’s

10. RAISING CANE’S CHICKEN TENDERS

Even more food on the way! Raising Cane’s Chicken Tenders is next with its dynamic and energetic brand image. Raising Cane’s takes pride in the story of their owner and his history of establishing the franchise. They take ownership of the fact that they only sell chicken fingers, touting that they do it best.

Explore Raising Cane’s

11. OAT HAUS

Another food brand, Oat Haus enters the list with its stylish brand that harkens back to a similar vibe as Jeni’s Ice Cream. With monochromatic backgrounds and minimalist presentation, Oat Haus markets the unmistakable quality that their products offer. That, mixed with their whimsical typography shows that this brand knows who they are and the message they want to send to their customers.

Expore Oat Haus

12. WINGSTOP

W.Bradford does seem to enjoy their food brands, and Wingstop’s blend of quippy humor and confidence make it the perfect match for us. With neat additions like their “wing calculator,” Wingstop is a brand that wears their belief in their product on their sleeve. Precisely the kind of brand we enjoy.

Explore Wingstop

13. EAST FORK

The final franchise brand on our list is a truly unique one, and that’s East Fork Pottery. East Fork again evokes that sort of minimalism that we saw with Jeni’s and Oat Haus, letting their products speak for themselves and showing that they have nothing to hide. 

Explore East Fork

CLOSING

It’s clear the taste and style of our team members differ when it comes to how they find value in a franchise models. That’s the beauty of our team, in that each can find a brand interesting for vastly differing reasons.

WHAT THIS MEANS TO YOU

These are brands our team has taken a distinct interest in for one reason or another, and that means they are brands we would love to work with. Our team infuses passion into everything we do, but we are always looking to expand our reach into more of our passion projects. If you want to know what our dedication can do for you, give us a ring, we’ll be expecting you

The W.Bradford team comes from a diverse string of backgrounds, all with their own unique set of experiences and values. We recently spent time learning more about what makes each member of our team as invaluable as they are. In this article, you’ll discover the top 8 takeaways our team members had from their time in college, and how it now impacts their work in our agency.

1. PUT RELATIONSHIPS FIRST

A sentiment echoed by a number of our team members, building valuable relationships is the cornerstone of what we as a marketing agency seek to do. Without a valuable and productive relationship with our clients, our business could never succeed. We’re happy to know what our team members learned that invaluable skill even before their time here! 

2. IT MAY TAKE MULTIPLE TRIES TO SUCCEED

A large part of success is the ability to go back and correct mistakes. Not only that but understanding why they happened and how to avoid them next time. It’s also helpful having a full team of supporters to check each other’s work and offer insight on how to make it better. That kind of teamwork ensures that though there may be mistakes in the beginning, there won’t be in the end.  

3. GOOD DESIGN IS INTENTIONAL

Our team members believe that sometimes, great ideas and designs take time to reach their fullest potential. With a careful and deliberate process, our work will always reach its peak over the time from idea to implementation. 

4. KNOW WHAT MOTIVATES YOUR AUDIENCE

Arguably one of the most important aspects of working in the marketing world, knowing one’s audience is key to truly put out meaningful work. Decisions that were made without careful consideration of the audience will never make it far, and the key to avoiding that is to place yourself in the shoes of your audience. Only by grasping what your audience wants, can you properly speak to them. 

5. HAVE CONFIDENCE IN YOUR DECISIONS

Confidence in oneself is the precursor to great work, and our team agrees. We are confident in the work we deliver because of the success we had in the past. It invites a cycle of excellence where we do good work because we are confident, then because we did good work, we are able to continue the confidence.  

6. THERE IS NO “SET” PATH TO SUCCESS

Although sometimes in the marketing business, it may seem cyclical, it is always important to acknowledge that not every project demands the same process. Each client, project, and person is unique, so therefore, the solution must be equally as unique.  

7. COMMUNICATION IS KEY TO SUCCESS

Both internally and externally, communication is one of the most important aspects of this business. Clear and concise communication always leads to happier and healthier relationships, personally and professionally. Communication fosters understanding, and understanding is the foundation of our business.

8. NEVER STOP LEARNING

Finally, and arguably one of the most important, is the idea of constantly learning. Just because all of our full-time team members have left school behind, their capacity to learn is what stays with them. Maybe some of us forgot what we learned, but we will never forget HOW we learned it. 

CLOSING

What we studied and what we did in school does not necessarily define us, it’s how we learned to elicit the best possible work form ourselves. None of our team members discussed specific assignments or projects that changed their perspective, but experiences that elevated their way of thinking. 

WHAT THIS MEANS TO YOU

These values our team holds dear, help us to create and execute incredible work. A diverse workforce benefits our clients just as much as us, as they are granted unique insight from multiple perspectives. Get in touch with us so that we can create something amazing together!