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Is your dental practice struggling to bite into established competitors’ profits? It’s tough to break into a market that a family dental practice has served for years. Clean up your dental marketing efforts with our top five tips.

TIP #1. THE BEST FORM OF PATIENT LEAD GENERATION IS WORD OF MOUTH.

Use social media to give your patients something to talk about to their friends and family. With over 4 billion users worldwide, social media is a highly valuable tool no matter what industry you’re in. Creating engaging social posts that will resonate with the target audience is one of our favorite ways to keep customers walking through our clients’ doors. Customer images, community events, and healthy recipes are three of the best types of content for patients to start buzzing about.

TIP #2. IF YOU DON’T HAVE A REFERRAL PROGRAM, DEVELOP ONE NOW.

Choosing a healthcare provider is a big decision. Patients want to trust their practitioner 100%, so it’s no surprise that they lean on other patients to make the important dental care decision. By setting up a referral program, you allow your dental practice to gain credibility and new clients. With such an easy form of dental marketing at your disposal, it’s practically a no-brainer.

TIP #3. LAND CONSTANT 5-STAR REVIEWS.

We know how much patients trust other patients, so reviews are a must in dental marketing. Additionally, positive patient reviews can be showcased in a number of ways—on social media, on your website, or even on print materials in your waiting room.

Consider the following ways you can increase the number of reviews for your dental practice.

• Simply ask your customers to leave reviews after a visit.

• Provide incentives such as discounts or non-profit donations for each review.

• Respond to all patient reviews online.

• Make the review process as simple as possible for the user.

The more 5-star reviews you can compile, the stronger your dental marketing will be across the board.

TIP #4. ENSURE PATIENTS KNOW ALL THE WAYS TO MAKE DENTAL CARE AS AFFORDABLE AS POSSIBLE.

Dental care is a necessary, but sometimes costly, endeavor for many consumers. Educating your patients about payment plans and resouces such as HAS and CareCredit will let them know you empathize with their needs and want to make the dental experience as pain-free and affordable as possible. Get your patients started with the basics of dental insurance and affordability.  

TIP #5. FOCUS ON YOUR PEOPLE AND YOUR SPACE. THAT’S WHAT SELLS.

As humans, we naturally feel more connected to brands when we can see ourselves within genuine marketing. Showcasing real patients, the authentic dental experience, and giving patients a behind-the-scenes look at business happenings are what really bring your brand to life and connect with the consumer.

Business to business marketing is often done wrong. Strategy lacks intentionality, campaigns are chaos, or businesses don’t take advantage of the ideas and trends right in front of them. Check out our top five tips for B2B marketing excellence and try them out with your brand.

Tip #1. Place the product or service in its end-user environment.

It’s hard to understand the benefits of a product or service with basic images against a plain wall. Consider bolder imagery and visuals in the product or service’s end-user environment to provide clarity in your B2B marketing. By doing so, you automatically appeal to your target audience by making their job easier and breaking down information in a way that makes sense to them.

Tip #2. Don’t doubt the power of social to drive leads and loyalty.

With e-commerce taking the reins in nearly every industry, social media is a tool that can change the trajectory of your B2B marketing. With over 4 billion social users worldwide, your business needs to have a strategic social media strategy. Often brands lack any true strategy and create content just for the sake of being active online. By planning intentional content in advance and including strong calls to action, social media can create a funnel that allows for consistent engagement with your target audience.

Tip #3. Leverage the power of marketing automation to maximize content ROI.

Stop wasting your time and energy on simple B2B marketing tasks when there are tools to take care of them for you. Today’s technologies allow you to increase productivity, nurture leads, and take necessary deep dives into your business’ top priorities. Tools like HubSpot, Mailchimp, and Salesforce all feature marketing automation software that will maximize content ROI.

Tip #4. Identify all the people you need to enable—then, enable them.

Your team is your strongest weapon in the world of B2B marketing. Sales, service, and marketing all need to work in tandem to tackle your business’ top priorities. This means enabling each person and team with a solid foundation and toolkit to keep everyone focused and on the same page. HubSpot offers a number of Inbound Methodology training to get your team started.

Tip #5. Create hybrid lead generation strategies that bridge in-person sales experiences and online content experiences.

Consumers never buy after their first interaction with a product or service. Nurturing leads all the way through the buyer’s journey requires both in-person and online tactics. Move your customer to the point of purchasing with in-person events like tradeshows, classes, or networking events while simultaneously moving the needle with online strategies like email, social media, and ads.

Many businesses struggle to identify—and maintain—brand personality. An easy way to add another layer of personality to your brand is by using custom illustrations within your marketing strategy. Many illustration marketing services are cookie-cutter and have the same “Corporate-Memphis-Style.” Recognize the need for your brand to stand out in bold ways. In today’s visually stimulated world, custom illustrations are practically a no-brainer and here’s why.

#1. Illustration is the fingerprint of a brand.

Illustrations distill emotions, content, and language of a brand through mark making. Because illustrations are completely custom, no other business will be able to communicate in the exact same way. Additionally, the uniqueness of illustration makes visuals distinct and recognizable to the target audience.

#2. Custom illustrations build authentic connection and increase engagement.

Illustrations have the special ability to communicate an element of humanness not easily felt by other marketing tactics. Not only do custom illustrations quickly attract human attention, but they also simplify messaging and help the audience feel a specific way. By using strategic colors, facial expressions, and other design elements, illustrations can strengthen your brand’s connectivity with the target audience.

#3. Your brand can say goodbye to stock images by substituting custom illustrations.

Stock images are overused and usually easy to spot. By substituting custom illustrations in marketing, your brand will gain variety and attract additional attention. Any business that booms utilizes a plethora of well-polished marketing pieces to convey its messaging and ultimately turn a profit.

#4. Illustrations allow for strengthened brand identity with simple ideas communicated.

Humans today have smaller attention spans than goldfish. This means ideas need to be concise and easily communicated in all marketing, or potential customers will be lost. Illustrations have the distinctive capability of taking complex ideas and making them concise and clear for the target audience to easily understand.

#5. Custom illustrations can be used in a variety of ways.

Illustration in marketing can run the gambit from business cards to large scale print banners. Not only can they be used in a multitude of ways, but they are easier to scale up and down compared photography and other marketing assets.

When an economic downturn hits, it’s easy to wonder how you might recession-proof your business. Many decision-makers are tempted to trim marketing budgets, but this simple cost-cutting rarely achieves the desired results. A precise approach to marketing strategy and tactics will increase ROI for your business despite the difficulties that recessions bring. Try these three simple tips to start upgrading your marketing efforts in advance.

Build a distinctive brand

Recession-proofing your business starts with building a strong brand. First, re-evaluate your brand positioning to evaluate your current strategy. Invest in market research and ask your consumers what really sets you apart from the competition. Remember that loyal customers are the most important source of cash flow and organic growth for your brand. During a recession, it is essential to make every marketing dollar count.

Once positioning is determined, you must produce distinct creative assets that make an impression in the market. Your logo, color palette, typography, and brand voice are essential for cutting through the clutter of the digital marketing landscape and establishing your business in its strongest position.

Leverage evergreen content

After revisiting the basics of your brand, clarify your marketing messaging and ensure complete alignment with your strategy. Evergreen content yields a high ROI because of its constant utility for your target personas. Use items like how-to guides, tips and tricks, checklists, templates, and other resources to keep delivering free value through evergreen content.

Make sure you’re attracting your ideal clients and investing in client relationships. Build up your email list and improve email marketing to remain in contact and maintain personal connections with your customers. Finally, remain flexible and willing to adjust strategies and tactics so that when an economic upturn occurs, you can respond quickly.

Upgrade your website & SEO

Your site shares your brand’s story, creates key consumer touchpoints, and fosters the buying process. It serves as a permanent asset that drives your sales. Upgrading your website doesn’t have to cost you anything. Improving your website’s SEO, for example, requires nothing more than your time and expertise. SEO offers quantifiable results like changes in rankings, conversions, and website traffic, helping you key in on your consumers’ behavior at each stage of the buying journey.

 

Many of these tips to help recession-proof your business have come from thought leaders at top-ranked marketing institutions. Credits go to Harvard Business Review, Forbes, and Markletic.

One of the best decisions we’ve made lately was to create our Clutch profile. This platform has given our clients a free venue where they can honestly and openly speak about their experience working with us, and we’re quite happy with the feedback we received. Since 2017, W.Bradford has averaged a perfect five-star rating on all the project reviews published on the platform, a feat that not even the most established names in our industry can claim.

Setting Trends as a Top Agency

This kind of support is essential for any company to make an impact as one of the top agencies on Clutch. Without the time and effort client companies put into these reviews, we would not be able to share our game-changing work as broadly as we have.

We greatly appreciate these reviews and want our partners to feel they can be as honest as they wish whenever they write one on our behalf. Our clients make contributions just as central to our growth as our own team’s. This is why we always take the time to express our gratitude for their support.

Eager for Growth

Our work is just getting started. We want to become the number one branding agency, a household name, and we have the means to do it. Our team already possesses the skills, talent, and expertise to make positive changes for our clients. We have proven that already. All we need to do is win a few more opportunities, and we can raise our profile even further.

For companies looking to formalize their marketing, W.Bradford is the agency that delivers transformations to embolden brand personalities and drive results. Backed by end-to-end thoughtfulness and creative risk-taking, W.Bradford offers exotic yet polished solutions.

Our team is growing, and the business is scaling quickly. There is no better marketing partner for ambitious organizations that need first-rate work now. Learn more about the services that have gained us a sterling reputation in the brand marketing industry by exploring our work.

How would you describe your desk? Is it cluttered, busy, or distressing? Is it covered with old papers and objects? If so, you are like most people! Traditionally, desks have been used as storage lockers. Offices were once filled with desks stacked high with endless papers that served to distract people more than anything else. W.Bradford works remotely, meaning we create our own workspaces. Over the past couple of years, our creative director, Rachel Larkin, has perfected hers! It is not cluttered — just the opposite! By filling her desk with intentional tools, Rachel has turned it into a space of zen and focus, facilitating her genius work each day! By creating this sanctuary, she affords herself a place where her best ideas come naturally.

Rachel’s Writing Tools: Adding Focus to Expression

Rachel starts the remote workday with a reflection in her Five Minute Journal! In the exercise, she writes 3 reasons for gratitude, 3 ways to make the day great, and 1 personal affirmation. Grounding herself this way prepares her to execute tasks during the day but cherish them too! “I’ve noticed a huge difference in my day when I take a few minutes to write”, Rachel says. The journaling practice helped her stay centered during the most isolating moments of the pandemic!

Throughout the day, Rachel turns to her leather-bound journal. The physical journal lets her record moments of inspiration as they arise. Because illustration and images make up large components of Rachel’s ideas, having a physical journal helps her record and refine her thoughts! She keeps it on her desk at all times so that she never misses the chance to write down a new idea!

The tools we use to draw and write set the limits of our work. That is why Rachel uses her Soho House pen, a magic wand that gives form to her visions with ink. The pen adds a certain formality to Rachel’s work, giving focus to essential elements of a brand’s creative design. Just like her journals, the pen helps Rachel organize and formalize the insightful ideas that give rise to W.Bradford’s most successful deliverables.

Desktop Accessories for an Elevated Mindset

While Rachel’s journals enable her to approach the day and distill her thoughts, a series of wearables helps her employ the mindset she needs! First, Rachel’s custom reading glasses allow her to consume a large amount of information without compromising on comfort or style! She remains perfectly at peace while she reads creative briefs, research, or other key information.

Additionally, Rachel’s Apple Airpods deliver audio quality that keeps her connected with the team and clients. Working remotely, W.Bradford relies heavily on video conferencing. Rachel’s Airpods help her stay connected as though she was speaking to someone across a table. The quality relationships she builds with coworkers make collaboration a simple and joyful experience.

Finally, the Jenny Bird hoops add a personally-significant touch to complete Rachel’s workday attire. With a punch of personality, these hoops indicate the high-energy, passionate nature of her work! In concert with her reading glasses and Airpods, the hoops complete a set of accessories that sees Rachel’s mindset elevated every time she sits down at her desk.

Crystals: A Touch of Intuition

Intuition is a key aspect of creativity. Rachel’s vast experience informs her decisions, and she can access the value of that experience by using intuition. It tells her whether the vibe of her work matches what is needed. Spending time to reflect using her crystals from The House of Intuition, Rachel is able to center herself in a feeling of calmness that allows her work to flow freely. Unlike a cluttered desktop, this one encourages Rachel’s brilliant thinking. By intentionally selecting desk ornaments like these crystals, you can begin to build a desk like Rachel’s too!