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Merriam-Webster defines “swag” as stylish confidence. “Swag” can be used as a noun or verb and is still very much a part of popular culture. This old term, however, has taken on a whole new meaning. Today, it also stands for Stuff We All Get (SWAG)—this stuff can be oh-so cool and stylish, but transformational for customer and employee relationship development. 

Boost Relationships—Swiftly, Swagly

Did you know that 83% of customers who receive a promotional item are more likely to do business with the brand? In fact, they hold onto the items for more than a year. Imagine the brand recognition that “buys,” long term. What’s more, 39% of consumers believe direct incentives, such as money, discounts, or free swag can significantly increase the chances of referring a business. As for employees, 59% who get company SWAG have a more favorable workplace impression. Can you say employee loyalty? 

Nuts and Bolts

So what makes up SWAG? It can be gift cards, premium mugs and apparel, food, toys, office items, customized hats, or expanded swag bags with luxury items for events—all branded. For employees, consider branding items with employee names on the box, top, or bag. How about specialty coffee blends, virtual happy hour kits, desk organizers or water bottles? Picture frames for their desks? The options are endless. Of course, it’s key to ensure the items are useful or fun and high-quality, so they don’t end up in the wastebasket and cheapen your brand.

The W.Bradford Difference

Consider this: what makes customer gifting so effective is how W.Bradford curates it for clients.

“We do SWAG differently. We make SWAG kits measurable as a tactile, tangible touchpoint for both employees and customers,” said Will Sears, President and CEO of W.Bradford, an award-winning advertising, marketing, and public relations agency in Cincinnati, Ohio.

For instance, W.Bradford included a quiz in a SWAG kit with the opportunity to win $150. An entire measurable email marketing campaign drove engagement with the items (and the brand!). As a result, these promotional items helped provide key data about customers and potential customers as well as boost branding.

Make Swag A Cool Part Of Your Marketing Strategy

More and more, businesses are including SWAG in their promotional activities. Customers and employees appreciate them, and that translates to brand recognition and loyalty. To learn more about W.Bradford’s SWAG capabilities, contact us for a free consultation.

What You’ll Need

For Shrimp

1. Medium or Large Air Fryer with Basket

2. 2 Lbs. Shrimp (uncooked, with shells on)

3. 3 Tbsp. Lemon Pepper Seasoning

4. 1 C. Water

5. Ice

6. 1 Lemon (cut into wedges, for serving)

7. St. Elmo’s Cocktail Sauce (for serving)

For Champagne

1. To celebrate a good week, we recommend Mumm Napa brut champagne or rosé. Affordable, refreshing, and delicious.

2. To celebrate a great week, we recommend splurging on our favorite—Veuve Clicquot brut rosé. Pricey, but worth it for celebrating big wins.

Directions

W.Bradford, a full-service marketing and public relations agency, officially announced its relocation from Miami, Florida, to Cincinnati. The agency lends world-class marketing capabilities to serve local, national and international brands, and is doubling down on growth with active job openings to attract top Cincinnati marketing talent.

Will Sears, founder and CEO of W.Bradford, decided to move the agency’s headquarters to Cincinnati due to the city’s diversified business landscape as well as the spirit of entrepreneurship that has long been integral to Cincinnati’s history.

“Since our opening in 2017, W.Bradford has been fortunate to work with some of the world’s largest, most sophisticated brands and expand our capabilities and workforce,” Sears said. “Now that we are at home in Cincinnati, we are thrilled to already be experiencing a surge in local interest from companies of all sizes that see opportunities to grow their businesses with our ability to provide a fresh marketing perspective.”

The robust marketing capabilities W.Bradford brings to the Cincinnati market include branding, website design, social media, public relations, digital marketing and photography and video. The agency specializes in integrated campaigns combining multiple services to generate business-driven results.

“So many agencies focus on either creative marketing or more technical marketing, so businesses rarely get everything they need with one marketing partner,” Sears said. “Luckily, we have secured talent to deliver powerful capabilities in producing bold, award-winning creative work that also moves the needle for businesses’ most important metrics.”

The W.Bradford team is entirely remote, employing expert talent based in various cities around the U.S. From this point forward, however, W.Bradford intends to singularly focus on hiring locally to establish roots in Cincinnati and utilize emerging talent from Ohio universities.

“First and foremost, we aim to establish ourselves as a strong player in our city and empower local businesses and nonprofits to be their very best,” Sears said. “Our immediate and long term plans also include hiring local talent to support our rapidly growing client roster.”

W.Bradford has already taken an active posture in plugging into the Cincinnati community as part of its initiatives to raise visibility with local businesses. The agency has established a close partnership with the Ignite Institute at the Roebling Innovation Center in Northern Kentucky to offer exclusive internships to rising marketing talent at the high school. W.Bradford has also provided internships to students at Xavier University and the University of Cincinnati.

“What we want Cincinnati businesses to know is that W.Bradford is open for business and already deeply investing in planting roots in this fantastic community—and we are structured to be a wise choice for businesses of all sizes in the Cincinnati market,” Sears said. “For corporations that value supplier diversity, we are also an LGBTBE-Certified business, and we structure our team and processes to offer world-class work to businesses of all sizes.”

Businesses or marketing jobseekers interested in learning more about how W.Bradford can find more information by visiting wbradford.com.

About W.Bradford
W.Bradford is an award-winning marketing and public relations firm headquartered in Cincinnati, Ohio. The agency has worked with some of the most celebrated brands in the world such as L’Oreal, MasterCard and PBS, and employs expert brand designers, strategists, copywriters, digital marketers and web designers. Through the agency’s expansive client experience, strategic problem-solving approach and a passion for driving results that matter to businesses, W.Bradford builds and supports distinguished brands that transform people, communities, and industries.

Media Contact
Will Sears, Founder & CEO of W.Bradford
Email: wsears@wbradford.com
Phone: 786-858-7864

Out of 3,820 submissions from 50 countries, W.Bradford has been awarded the prestigious Silver Award for the 2020 MUSE Creative Awards competition. The winning submission represented the marketing agency’s brand identity development for Whisper Wood, a luxury medical spa located in Nashville, Tennessee.

“We are always honored when brands that lead their industries choose W. BRADFORD to help them create the way they present themselves to customers,” said Will Sears, CEO of W.Bradford. “Whisper Wood legitimately represents the best of the best in the medical spa industry, and to win this in partnership with their talented team is thrilling.”

The MUSE Creative Awards is a global competition, which commemorates creative contributions from elite creative and design professionals.

“These individuals truly embody the spirit of innovation,” said Kenjo Ong, CEO of MUSE Creative Awards. “It is a privilege to award W.Bradford for their monumental work. It is always a humbling experience to witness what these creatives are capable of.”

Josh Davis, owner of Whisper Wood, also offered praise for the work done on behalf of the medical spa.

“I have had nothing but compliments from industry professionals for how well-done the brand is,” Davis said. “W.Bradford knocked it out of the park.”

Clutch, the go-to platform for its massive collection of client reviews, data-driven content, and agency shortlists, tapped W.Bradford as part of its top-10 LGBTQ-owned marketing agencies in the United states for the second year in a row, as part of its commitment to advancing supplier diversity during Pride Month.

The recognition acknowledged exceptional client reviews for the work W.Bradford has performed in the past, as well as the leadership W.Bradford’s CEO provides for the agency as a member of the LGBTQ+ community.

“Our stance on love and acceptance for all LGBTQ+ individuals as both team members and clients is central to what makes W.Bradford different,” said Will Sears, Founder & CEO. “We also find great pride in being part of the Clutch family as well as being an NGLCC-certified business for companies that value diverse supplier partnerships, particularly in the Cincinnati business community.”

Founded in early 2017, W.Bradford opened its doors in Miami as a full-service diverse marketing agency with rapid growth and a roster of globally prominent brands such as L’Oreal and MasterCard. Now based in Cincinnati, W.Bradford continues its vibrant approach to content marketing and creating brand-driven campaigns for its growing roster—now including a surging number of Cincinnati companies.

“The spirit of openness in Cincinnati is critical to why W.Bradford will thrive in the Cincinnati market,” Sears said. “For companies to see the full picture of their potential for success, they have to see the full person in each of their customers, including those from diverse backgrounds whether related to sexual orientation, gender identity, or racial and faith backgrounds.”

Clutch proudly continues in its third year in partnership with W.Bradford. Austin Ellis, Clutch Customer Operations Representative, believes a core part of the partnership includes W.Bradford’s prominent status on the company’s newest and most coveted list.

“At Clutch, empathy and intentionality stay at the top of mind, especially when thinking about supporting the LGBTQ+ community,” Ellis said. “As part of Pride Month, it becomes even more important to promote visibility and inclusion for LGBTQ+ individuals and businesses. Here at Clutch, our certification efforts aim to recognize and promote LGBTQ+ owned businesses of all sizes and services.”

Clutch Honors W.Bradford Growth, Client Satisfaction Record

Clutch differentiates itself from its competitors by having an in-depth review process before they publish the rating on their website. Clutch analysts perform market research, industry analysis, and most importantly, perform interviews with clients from the company in order to craft an unbiased review of the company.

During the interviews with our clients, Clutch analysts talked with our clients to obtain comprehensive knowledge about our approach to providing solutions to their problems. These interviews are exactly what sets Clutch apart from their competitors and is a major reason that we are so ecstatic that Clutch has included us in this 2019 report. We are grateful to our clients who left glowing comments on our profile, which currently has 5.0 stars out of 5.0 possible stars.

The Manifest is Clutch’s newest sister site, and includes a streamlined view of a company’s information. The Manifest accomplishes this streamlined view of a company by having a company’s size, location, and services provided, all at a quick glance. The Manifest has ranked us in the top-ten best content marketing agencies!

W.Bradford is incredibly happy to have been reviewed so highly by Clutch. We appreciate our clients taking the time to be interviewed by Clutch and understand we wouldn’t have received this recognition without them.